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There are two types of SEO – Onpage SEO and Off-age SEO. In On-page SEO, the popular techniques include:
- Meta Title & Description
- URL (Domain Name)
- Content of the Website
- Heading Tag, Image optimization, Internal linking
- Nofollow Tag
- Canonical Tag
- Google Analytics and Ads
- Google & Bing Webmaster Tools Integration
- Page Speed
- Robots.txt & robots meta tag
- Local SEO
- Error Free (404, 500, broken link etc.)
Keyword research is actually a process by which popular search terms can be researched usually searched by different people type into search engines like Google, Bing, Yahoo, and also include them in a strategy in your content resulting higher appearance of your content on a search engine results page (SERP).
SEO leads to Better User Experience, Primary Source of Leads, Higher Close Rates, Higher Conversion Rate, Better Cost Management, Encouragement Local Users to Visit the Physical Store After the Search, Brand Credibility, Establish Brand Awareness and many more.
Link Building is process of acquiring hyperlinks to your websites. In SEO, building backlinking from authorised websites increases your out rank of SERP.